Hello Taiwan envisions a world that perceives Taiwan as a friendly place, understands Taiwan’s past and present, appreciates the Taiwanese culture, and works with the Taiwanese to improve the well-being of mankind.

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Mission & Action:
1. HELLO TAIWAN presents an image, communicates information, and organizes or sponsors events for people in various countries to feel the Taiwanese’ friendliness, learn about the Taiwanese culture, understand facts about Taiwan, and thereby befriend and even advocate for Taiwan.
2. HELLO TAIWAN may from time to time organize or sponsor events that encourage overseas Taiwanese and people of other ethnic backgrounds, across generations, to do charity work together, and to demonstrate the Taiwanese’s compassion and goodwill.

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Core Values/Brand Promises:
Friendliness, Charity, Truth, Promotion of the Taiwanese Culture, and Global Togetherness